
New Name, More Recognition
The junction of State Route 64 and U.S. Hwy 180 is the major thoroughfare for travelers to and from the South Rim of the Grand Canyon.
A fitting name for the region can facilitate the type of attitude, pride and vision that will bring meaningful change to our community and Northern Arizona.
Renaming Valle to “Grand Canyon Junction” will facilitate development, reduce confusion and protect scenic beauty.
An attractive name can facilitate increased investment in the area. An appealing and geographically appropriate name permits the area to be marketed for what it is, an important Gateway Community to Grand Canyon National Park. The attractive name reminds the community of the unique topography and scenic beauty travelers experience on their way to and from the Grand Canyon National Park.
As many of us have heard, “Valle, AZ” is often confused with the Phoenix Metropolis commonly known as the “The Valley of the Sun,” or often simply “The Valley.” The name change would avoid confusion by tourists who are more familiar with the colloquial term for the Phoenix metropolitan area. It will eliminate the awkwardness of figuring out the correct pronunciation.
